Retailers find value in location based services Shopkick, WeReward and SCVNGR

I watched a short video this past weekend on Business Insider that featured Shopkick co-founder and CEO Cyriac Roeding who spoke about location-based services (LBS). In the video, Roeding provided a simple explanation that mobile LBS applications generate value for retailers by generating traffic. True and personally not too surprising consider how I noticed that […]