About this blog
These posts are about how marketers can overcome business challenges today using marketing technology platforms and software. I hope that you find these posts informative, entertaining, and most importantly valuable.
As a Client Partner at Arke, I help marketers and IT be more effective — developing business strategy and processes that results in higher than normal top and bottom line results. I am interested in big data and analytics, content strategy, search and life with technology. I love technology: Content Management — specifically Adobe and Sitecore — and eCommerce platforms, Customer Relationship Management (CRM) systems, data platforms of all kinds.
Getting in touch
You can always send me an email by completing the contact form, or you can connect with me via LinkedIn or Twitter:
In 2000, I left my career in academia for a technology-focused position in the private sector. For seven years, I worked within the Marketing and IT departments at a large telecommunications company called Premiere Global Services based in Atlanta where I oversaw the global web presence of our corporate website. I lead an international team of webmasters to promote our brand across more than 23 countries/languages. As the Director of Web Services, I set the design standards, usability and functionality guidelines for our website while evaluating emerging technologies for use on the web.
In 2007, I left my client-side career to join a leading digital marketing agency called Spunlogic, which was later acquired by a private equity firm and became Engauge. At Engauge, I was managed the technology department which was composed of 25+ front and back-end engineers focused on innovation. As the VP of Technology, I was responsible driving the technology strategy and operations of the department.
Press & Events
I’ve both presented at and moderated several events over the years:
- TechsmART: The 12 Things You Need to Know about Google Analytics
- Social Marketing for Savvy Marketers
- TAG Content Management Presents: Marketing Technology Insights: The Hype and Reality
- Real Life…Only Better: The Latest in Augmented Reality @ Socon2012
And I’ve both written and been featured in various notable sites: