Comparing Google Analytics Standard vs Premium

apples-vs-orangesIn the last two weeks I’ve been asked what is the difference between Google Analytics Standard vs. Premium. It seems that the information is scattered throughout the Google marketing site, general support and developer support sites. I searched and I couldn’t find a good, up-to-date, side-by-side comparison of the most important features of both platforms so I decided to take a crack at it. Hope that this helps you in determining which version is right for you!

Google Analytics
Standard Premium Comments
Data limits per month: Up to 10M hits Up to 1,000M hits* Every interaction with your site is seen as a single hit. Google will not guarantee data collection above this point. *Tiered pricing available for those above 2B hits.
Data limits per user session: 500 hits Unknown
Download un-sampled reports: N/A < 3M rows Un-sampled Reports are only available in Premium accounts.
Sampling limits: < 500k rows < 3,000k rows
Custom variables: Up to 5 per page Up to 50 per page
Goals: Up to 20 per view Up to 20 per view
Data processing time: 24-48 hours 4 hours Standard accounts that send more than 200k visits per day to Google Analytics will result in the reports being refreshed only once a day. Daily processing begins at 12:00 UTC and continues for approximately 10 hours.
Support team: N/A Dedicated account manager
SLA’s: N/A 99.9% uptime
Cost Free $150,000/year

Last updated: 10/31/2013

What additional factors should I have included in the Google Analytics standard and Premium analysis above?

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  1. Angela — is there some feature that’s currently missing from the table that you think I should have included?

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