One feature that could make FourSquare more social

Over the past few months, I’ve been using FourSquare more regularly. FourSquare is a social networking service/game that you can use to track your whereabouts. It is typically accessed via an app on a mobile smartphone (Droid, BlackBerry or iPhone). The idea is that every time that you earn points each time that you arrive at a location and “check-in.” You earn more points for new places that you discover/visit vs. returning to your usual spots. But the points are virtual — they’re only a valuable way to tell who gets out who doesn’t. From my point of view, FourSquare is the perfect global economic stimulus solution — it encourages users to spend time exploring new places and money. What government or marketer wouldn’t love this thing?!

Well over the weekend, FourSquare sent me an alert that one my friends was at the Nike Factory Store, a nearby discount outlet. As soon as I saw it, I wanted to send him a note and ask him if there are any good deals on Nike running gear (I think that their Dri-FIT products are the ultimate but that’s a topic for another blog). While I could have called or sent him an email, I wanted to sent him a text and ask but that feature wasn’t available. I swear that I looked EVERYWHERE and came up empty handed.

While FourSquare is a great tool that allows you to keep up with your friends, it is missing a texting feature that allows you to quickly “chat” with them. Text messaging is the preferred mode to communicate, especially when you’re mobile (source). If it was there, I would have another reason to get out and stimulate the economy. 🙂

FourSquare Social Networking Dashboard on iPhone

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